Drink beer. Listen to music. Save the Great Barrier Reef. That’s the equation next Thursday 24 March when The Triffid hosts Sounds Good, a free all-night music festival presented by the Good Beer Company. Headlined by the Belligerents, the line-up also features Good Oak, Deena, Michael David Thomas, Deeds and DJ Black Amex.

The Good Beer Company is Australia’s first social enterprise beer company. Founder James Grugeon brought together Bundaberg's Bargara Beer Company and charity partner the Australian Marine Conservation Society to create Great Barrier Beer. 50 per cent of the sale profits are donated to the AMCS to help protect the Great Barrier Reef.

The beer launched a month ago and it’s taken off in bars and small retailers around the city. Grugeon is already coming close to exhausting the initial run of 38 kegs and 12,000 bottles. “We’re getting ready to brew the next batch,” he says. “I’m having meetings with Dan Murphy’s, BWS, Carnival Cruises and about three different restaurant chains. But it’s also about covering those smaller independent retailers. People have really responded to it.”

Not that there won’t be any left for Sounds Good. The festival was born at the Good Beer Company’s initial November 25 crowdfunding launch, which was hosted at The Triffid. After that event, The Triffid’s owner (and former Powderfinger bassist) John Collins suggested a music festival to help Grugeon’s quest for major events that would help sell the beer.

The night kicks off at 5pm. Great Barrier Beer will be on tap, of course, with members of the AMCS in attendance. “It’s partly a fundraiser but also a profile raiser,” Grugeon says. “There’s been a lot of focus with the recent World Science Festival, where they’ve talked about the need to protect the reef. So it’s a timely event. People can come along and have a great time but also get behind a great cause to protect a national icon.”

Sounds Good will be held from 5pm until late at The Triffid, on March 24, 2016.