Brisbane’s first Lego-certified retail store is opening in Chermside this Saturday. It follows in the footsteps of other Lego-certified stores around Australia and the world in cities such as Sydney, Melbourne, London, New York and Shanghai. Investment firm Alceon Group is behind the new retail space – it holds the distribution rights for Lego in Australia and New Zealand.
What will you find inside? A shedload of bricks, obviously, with a range of sets for sale that will include hard-to-find products. Otherwise, there will be play tables allowing kids both big and small to get constructing; build-your-own Lego Minifigure stations, where you can customise your own figurine with heads, torsos, legs, hats and accessories; and a Pick-a-Brick wall, which allows punters to buy a quantity of bricks and parts to help complete a special Lego project.
Located on Level 1 of Westfield Chermside, the 205 square metre retail space also draws inspiration from Queensland icons and includes a Story Bridge mosaic hand-made over 337 hours from 137,311 individual bricks, and a 3D “Aussie Adventurer” model that features 70,000 bricks and took 396 hours to build.
The store opens at 9am on Saturday. Customers who spend $199 or more in one transaction will receive a limited-edition Lego Store set, with the first 100 people through the door landing a free gift.
Chermside Lego Store
Shop 380A, Level 1, Westfield Chermside