If you think there’s nothing more iconic than sinking Milton Mangoes at Suncorp Stadium (in a cup) during the State of Origin, we’re here to report the NRL disagrees with you.

The league’s governing body late last week signed Carlton & United Breweries to a “Beer of Origin” sponsorship category, the Sydney Morning Herald reports. The deal means XXXX products likely won’t be available at this year’s July 11 State of Origin game at Suncorp Stadium.

The signing creates a conflict with both the NSWRL and the QRL, which have deals with Lion, Carlton’s major competitor. The Blues will this year drop VB from its jumper to instead carry the Tooheys New logo, while 2018 marks 30 years of continuous XXXX sponsorship for the Maroons.

Despite the sponsorship blow, QRL boss Bruce Hatcher told the Herald he was confident XXXX would still be available for the encounter.

“Wherever there are any conflicts or crossovers, we’ve got to represent our client on behalf of the QRL to the NRL to see what we can do to minimise any damage that could be done by having hard and fast rules,” he said.

The Courier Mail reports that XXXX and QRL executives are looking at creative ways to get around the lockout, including hosting XXXX-sponsored marquees outside the ground on game night.

STAY IN THE KNOW
Get our pick of the best news, features and events delivered twice a week

Otherwise, hope you like Great Northern.

Correction: The original story implied XXXX would be replaced by either VB or Carlton Mid at July 11 State of Origin. CUB has said in a statement that Great Northern Super Crisp will be poured on the night. The story has been changed to reflect this.