InStitchu began life in 2011, as an online store offering custom suits and shirting. A growing demand for fittings led owners James Wakefield and Robin McGowan to open showrooms in Sydney and Melbourne. Brisbane followed in early 2016.
Located in the heritage-listed National Australia Bank building on Queen Street, the showroom is designed in the style of “Swiss bank”. Never seen one of those? Us neither, but we can tell you there are white walls and a simple set of couches, allowing the focus to settle on the custom garments.
With the charm of old-world tailors, sales consultants talk clients through the abundance of choices, from suit structure, to finer details such as linings and fabrics. Measurements are taken and a profile created for the customer – making ordering further suits a simple task – before the order is sent to InStitchu’s mills for production.
There’s a set of whisky glasses sitting on a wooden cabinet. It’s just one element that makes InStitchu’s showroom seem like it could easily double as a clubhouse for the dapper gentlemen of Brisbane.