The popular I Heart Brownies – by owner Lulu Purnell – is at the intersection of Hamilton Place and Campbell Street. It used to have an outlet in the Valley, but parking and the night-time going-out vibe proved not ideal for the business.

The space covers two connecting shops – one for the bakery and the other for the cafe. Choose from the menu of brownie hearts in 12 flavours, including dairy-free options. There’s also Merlo coffee, pimped-up milkshakes, blue and pink lemonade mocktails and vegan optional sundaes.

The design of the space expands on the eclectic style of I Heart Brownies. There are bright pink and red stripes across the full length of the cafe (which Purnell painted herself), pop culture stickers on the coffee machine and a huge cactus in the corner.

Outside, two murals – one a set of big, bold red lips, and the other the iconic heart – were painted by Purnell’s friend Marcie Lam with Instagrammers in mind. The rest of the cafe is cleanly finished with lightly coloured wooden furniture and hanging planters.

Contact Details

Phone: No phone


Updated: December 20th, 2021

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