Freelance artist Steen Jones and fitness expert Anthony Calligeros are behind Deathproof. This is the first bar for both, which they hope gives them creative advantage over other venues.
Their focus is on using the space creatively by partnering with distinctive brands. Each month they bring in a different brand for an “activation”. They theme everything from the drinks specials to the giant mural wall, which Jones re-paints every month.
It might sound gimmicky, but the companies they work with (Converse and Young Henrys among others) are both relevant to their clientele and make perfect sense with Jones’s commercial-cool art (murals of skulls, knives and neon signs).
The food is a refined take on American diner classics with a few south-of-the border influences. There’s street corn, wings and big sandwiches. For their partnership with Sailor Jerry the venue uses the spiced rum to glaze pulled pork for tacos, and in extravagant cocktails and shots.