It might look easy for Monica and Jimmy Strong. The couple’s first two cafes – Artie & Mai and Arthur’s Green – are as popular as they are relaxed and uncomplicated.
But plenty of method goes into this magic. Take their third eatery, Macho Macho. The Ashgrove West space, once a travel agency, has been fussed over with its exposed brick, pink features and custom neon. There’s even a mural by Joel Birch (artist and lead singer for the Amity Affliction), which the Strongs say originally set the tone for the space.
As for the name, it’s down to a little bit of family inspiration. The menu is breakfast through dinner and includes dukkah-crusted eggplant, fall-off-the-bone beef rib, zesty pancakes with honeycomb and house-made hash cakes with egg and relish – an enormously popular Artie & Mai import.
The drinks are beers, wine and cocktails, while two pours of coffee from Seven Miles include the roastery’s award-winning Cultivar blend.