The paint is barely dry on The Calile on James Street but already Fortitude Valley is looking forward to another high profile boutique hotel opening.

November 28 will see the old Emporium Hotel finally complete its transformation into Ovolo The Valley. Designed by Woods Bagot, Ovolo Group is spending $55 million to create what it’s calling “a whimsical oasis” of primary colours, commissioned art pieces, custom wallpaper and eccentric furniture.

“Our brief to Woods Bagot was that each of our hotels must have their own unique personality and style, inspired by local surrounds, culture [and] heritage,” CEO and chairman of Ovolo Group, Girish Jhunjhnuwala, said in a news release.

“There is an element of fantasy, escapism and play in The Valley.”

The Hong Kong-based Ovolo Group is now four years into its Australian expansion. It has made a name for itself with a generous approach to hospitality that tends to avoid nickel-and-diming guests. Its properties typically feature 24-hour room service, Google Chromecast, phone chargers in rooms and Amazon’s Alexa cloud-based voice service. Free breakfast, free wifi, free in-room mini bar, free laundry and free daily happy hour drinks are also included in the room tariff.

Ovolo The Valley will feature a rooftop swimming pool, gym, sauna and meeting rooms. A restaurant and bar are scheduled to open early next year.

Ovolo The Valley will be the latest in a head-spinning succession of high profile hotel openings in Brisbane, which over the past two years has welcomed The Johnson, Peppers FV, Ovolo Inchcolm, W Brisbane and Emporium South Point. The Calile finally started taking guests earlier this month, with The Westin Brisbane set to be unveiled early in November.