Nudie Jeans is one of Sweden’s most beloved fashion exports. Its men’s and women’s denim ranges – alongside small, curated collections of tops, knits and jackets – have garnered a reputation for their high quality and their wide array of styles and fits.
These aren’t cheap jeans – but you get a lot of value for money. Upon purchase of your pair you’ll be shown how to extend the life of your jeans. Plus, there’s a free repair service, that will get a few extra lives out of your pair. Once they’ve been worn beyond repair, leave them at a Nudie store to be recycled and turned into other products. It’s little wonder they have such a cult following.
Adelaide’s Rundle Street outlet has the same slick fit-out as the rest of the brand’s shops worldwide: bright timber throughout and shelves stacked high with jeans in every colour of indigo imaginable.