The Central Market is roughly separated in half. On the south side, cafes and specialities. On the north, fresh produce.
Celebrity chef Poh Ling Yeow and her three business partners took no notice of this division when they scooped up an old north-side cheese stall to create Jamface Cafe.
Yeow, husband Jonathan Bennett, best friend Sara Rich and Rich’s partner, Matt Phipps each work in different areas of the business. Yeow and Bennett handle the shopfront, Rich the commercial kitchen and Phipps does the books.
Diners can order all-day breakfast, or marvel at the vast selection of handmade pastries and cakes to eat in or save for later. Yeow might be best known for Asian food, but pastry has always been a passion for her and Rich.
The main glass cabinet is neatly filled with pastries such as apricot-hazelnut praline tarts; raspberry crumbles; and the signature mille-feuille, a take on the classic vanilla slice.
The selection changes, but it’s always seasonal and fresh. Customers can pre-order a full-sized tart.
The cafe was built by Yeow and Bennett, who sourced materials from all over Adelaide to fill the space with repurposed goods. Coloured-glass bottles hang from the ceiling and glow against the caramel wood cladding.