Proof bartender Jordan Hein fell in love with wine because of its “never-ending story”.

“You can never know everything about wine, it’s ever-evolving. Thats why I love it,” the 24-year-old says.

“I feel some winemakers are experimenting a little more these days. Rather than producing something of similarity, winemakers are putting more of a fingerprint in their wines – making it in their own style.

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Hein, born in the regional Limestone Coast town of Moorak, has decided to add his chapter to the story. He’ll release his new wine label, Moorak Wines, on Sunday October 14.

Moorak’s first vintage includes a skin-contact viognier made from Gumeracha grapes and a pinot noir made with fruit from Kuitpo.

Hein was able to cut a deal with winemaker cousin Bevan Ferguson, at Stonyfell’s Massey Wines, to use his equipment. He was also able to pick the brains of Proof co-owner Shane Ettridge, who, along with mate Mitch Fitzpatrick, has started up his own label Hills Collide. The pair will soon release a sauvignon blanc, dolcetto and nebbiolo.

Moorak’s viognier will retail for $27, while the pinot noir will sell for $30. They will be available in selected bars and bottle shops.

The wines will launch at Proof this Sunday from 3pm to 6pm, and will be available over the bar or to take away.