In 2013, Charles and Tracy Alder wanted help drought-stricken Queensland farmers who were being forced to destroy livestock and, in extreme cases, leave their farms.

In times of drought, conditions can be too dry for farms to produce enough – or any – of their own feed, and a trailer of hay can cost up to $2500 plus transportation. In response, the Alders launched Buy a Bale, a hay drive allowing members of the public to donate a single hay bale or even an entire trailer load. The drive also accepts money to go toward putting food on a struggling farming family’s table.

In 2018, five years after Buy a Bale first launched, the Bureau of Meteorology reports Australia experienced the driest July nationally since 2002. It also reported the lowest rainfall on record in parts of New South Wales.

In an effort to increase donations and raise awareness of the issue, the Alders created Parma for a Farmer, an initiative where restaurants, bars, pubs and hotels across Australia will donate to Buy a Bale at least one dollar from every parma (or parmy/parmi in SA) sold. There’ll also be donation tins at some venues.

Prancing Pony Brewery is also getting behind the cause through its own campaign No Grain. No Food. No Beer. The Adelaide Hills brewery is providing pubs and venues Australia-wide with "Karma Kegs" of pilsener; proceeds will go directly to Queensland-based charity Drought Angels.

“This campaign was initiated by two of our brewery employees who felt strongly about supporting the farming community,” CEO Corinna Steeb said in a statement.

“Having a beer with mates is an everyday tradition for many people so providing a Karma Keg for drought affected areas seems the logical thing to do. We just wanted to give something back to the people who really are this country’s lifeblood and essential to small businesses like ours."

Steeb and her team aim to raise at least $25,000. “Naturally we can’t do this without the support of the punters and the pubs and venues."

Here’s a by no means exhaustive list of South Australian venues supporting Buy a Bale and Drought Angels. If you needed an excuse to head to the pub, now you have one.

Stanley Bridge Tavern
$2 from every parmy sold during August.

Treasury 1860
$2 from every steak sandwich sold during August. They're calling it "Beef Relief".

Inglewood Inn
$1 from every parmy sold during August.

The Kentish
$1 from every parmy or schnitzel sold during August. They will be collecting donations too.

The Union Hotel
$1 from every parmy sold during August.

German Arms Hotel
$1 from every parmy sold during August.

The Colonist
$1 from every parmy sold during August. Prancing Pony pilsener is also on tap.

The Mile End
$1 from every parmy sold during August. Prancing Pony pilsener is also on tap.

The Unley
$1 from every parmy sold during August. Prancing Pony pilsener is also on tap.

Belgian Beer Cafe Oostende
$1 from every parmy sold during August.

buyabale.com.au/parma-for-a-farmer
droughtangels.org.au