With the festival's postponement, the shutdown of the hospitality industry and our streets quieter than ever before, Son of Dot wine distributor Jay Marinis saw an opportunity to bring a bit of life back to the city he loves.
“The idea was to buy a Home Ice Cream van, fit it out, and deliver wines exactly the same way: with music and energy and fun, directly to your street. And then, put the tunes on, and people would come out and purchase wines,” Marinis tells Broadsheet. “Obviously things are very different now but the idea has become more relevant because people can’t leave the house. And people need fun.”
Marinis has teamed up with DJ Mark Kamleh and Sophie Button and Jordie Hansen of Thunderbus Road to create Bus Boot, a drink delivery service with a difference. The Thunderbus has been running for around a year already, taking visitors on what Marinis describes as “non-wine-tour wine tours”. This time around it has a custom-built DJ deck and speakers on the roof; the music will be streamed online simultaneously.
The idea? Collect your wine, then switch on the stream and party inside (by yourself, or with your isolation buddies). You can also make song requests.
“You’ll go onto Bopple, order the wine, and we’ll roll in to your street,” says Marinis. “One of us will use gloves and all of the protective stuff … and drop [the wine] to your door. You can tune into the livestream of Mark DJ-ing or you can hang at your window and have a look at what’s going on in the street.”
Bus Boot will deliver to a 10-kilometre radius from the CBD, selling lo-fi drops from the five producers that Marinis looks after including Commune of Buttons, Scintilla Wines and Travis Tausend. He points out Tausend’s merlot as a favourite. “It’s really vibrant, energetic … it breathes new life into merlot. It’s bloody delicious.”
If all goes well, Marinis hopes that Sunny’s Pizza will jump on board to follow the bus around.
“The hope is to recreate some of the camaraderie and compassion we're seeing in Italy,” Marinis says. “If we can bring even some minuscule amount of energy … that community spirit, that’s what we want. We want people in Adelaide to rally around each other, respectfully and safely. I think this idea can do that.
“Even if people don’t buy wine, we want them to enjoy the music in their street, hang their head out their window and see some hope and joy.”
Bus Boot will hit the road on Friday April 17. To place an order, visit Bopple.