The world of fashion isn’t always glamorous. Just ask the designers moving into a new style hub in Adelaide’s CBD. For the next three weeks, ahead of a mid-July launch, a troupe of emerging talent will roll up their sleeves to transform a former office space into their own (little) fashion conglomerate.
“It’s a lot of work but it’ll be worth it,” says SIG (So It Goes) The Label fashion designer Kate Anderson. “I’ve run out of space at my office. At the moment I’m packing all my orders in my living room, so it’ll be nice to have something a bit more professional for showings.”
Anderson was one of five hopefuls to secure a space in the Epworth Building on Pirie Street, above Pizza e Mozarella Bar and BTS Café.
It’s part of Renew Adelaide’s push for landlords and agencies to offer spaces to creative business communities on a rolling, rent-free basis.
“The projects are an exciting addition to our already diverse tenant mix,” says property manager Mikaella Macey. “We have smaller, more affordable rentals to give entrepreneurs and start-ups a go, who don’t have a lot to spend. So having Renew Adelaide on board is a perfect match."
It will be a place for designers to hold open days and invite potential buyers in to see their new ranges. The public can also drop in to see their work.
“I’m just about to start selling the February/March 2017 [collection] and just picked up some stockists in the US, including Nasty Gal [online],” Anderson says. “It’s nice to take the next step and become an adult in the business realm.”
The Epworth Building fashion conglomerate can be found at level one, 33 Pirie Street, Adelaide. Emerging creatives on the lookout for space should keep their eye on Renew Adelaide's website for ongoing opportunities.