After building a name in Melbourne and Sydney for its personal, bespoke tailoring experience, Oscar Hunt has planted roots in Adelaide. Its Norwood showroom opened last month in a stunning heritage townhouse on the western end of The Parade.
Given its east-coast origins, it’s refreshing to see the business pay attention to local details. The space feels quintessentially Norwood, from the beautiful modern decor and heritage architecture to the leafy views of the strip from its second-storey fitting room. It’s elegant but homey, with art by Kirsty Budge on the walls, plush couches, and furniture by Swiss brand USM.
The label’s Adelaide director Dan Harkin (previously a senior tailor at P Johnson) says it was important the space reflected its surroundings, rather than being a carbon copy of its Melbourne and Sydney sites.
“Making the space feel local was our approach from the very beginning. I didn’t want it to feel like we were coming in with a heavy hand,” says Harkin. “A lot of businesses come into places like Adelaide with their cookie-cutter store. First, that does not feel relatable, but it also doesn’t feel personal. We want people to feel like they are truly getting the Adelaide version of Oscar Hunt.”
This dedication to customisation and evolution goes hand-in-hand with the ethos of Oscar Hunt’s made-to-measure model. When you enter the showroom you’re greeted by Harkin, who gets to know you and your requirements.
After the initial consultation you’ll choose from a seasonal selection of fabrics, cuts, styles, and colours, from light linens and traditional cottons to an Italian mid-weight woven cord that’s as soft as a pair of luxury pyjamas. Hues include dark forest-greens, terracotta-tinged rust and ashy greys. Once you’ve selected your style, you’re taken upstairs to a spacious fitting room overlooking The Parade, where you can sink into a comfortable couch and enjoy a complimentary drink.
Every detail is well considered, to help make the experience a less daunting one. “These guys want to know that they are investing in themselves,” says Harkin. “Tailoring can be pompous, but we want to strip that away and find out who they are.”
Oscar Hunt Adelaide
9 The Parade, Norwood
Fittings by appointment only