Eleni Georgakopoulos has wanted to open her own store in Adelaide ever since she can remember. With seven years of retail experience and an eye for clothing that has made her wardrobe the envy of her peers, she founded Ginger Frank.

The boutique, named after her tan daschund Frank, opened last week on the corner of Frome and Rundle streets in the former Tu Yu site. It stocks small independent labels such as Poms, Sister Studios, Kuwaii and Permanent Vacation. The Melbourne-based brands have had a following interstate for some time but are making their Adelaide debut at Ginger Frank.

“The introduction of these labels to the Adelaide market is overdue,” says Georgakopoulos.

“My friends and I have been following these brands on social media for years but we are reluctant to buy without being able to try on or touch the fabric. I want to give customers options they may not have had before.”

Adelaide labels The Lost Tribe and Nomad Collective are also stocked. Much like Georgakopoulos’s personal collection, the clothes and accessories at Ginger Frank are colourful and feminine. She believes that purchases should be versatile enough that they are not limited to specific seasons or occasions. Pieces of embellished crushed velvet stand beside two-tone silk dresses and crisp summer linens, highlighting the variety of clientele that Ginger Frank intends to attract.

The heritage building has been stripped back, and the previously hidden wooden floorboards have been restored. Georgakopoulos and her team spent a month refurbishing the store; they’ve installed simple track lights and recoated the walls. The dressing rooms are draped with teal velour curtains, which complement the blush velour couch.

“I’ve tried to create a welcoming, open area with racks that are easy to browse through. I wanted ample space for people to move around freely and relax on the couch as though they were in my living room,” says Georgakopoulos.

Ginger Frank
230 Rundle Street, Adelaide
(08) 7006 0282
Mon to Fri 10.00am–6.00pm
Sat to Sun 11.00am–5.00pm