After launching its first Australian Neighbourhood concept stores in Sydney, Brisbane and Melbourne earlier this year, Adidas Originals has now opened one in Rundle Mall.
The streetwear line of the German sportswear giant includes the signature trefoil logo, retro Stan Smith and Superstar sneakers, and new-release Tubular Shadow kicks – a more affordable version of Kanye’s Yeezy Boosts.
The worldwide stores – which spread as far as Berlin, Seoul, London and Shanghai – are an extension of the cities they inhabit; designed to reflect the “neighbourhood” with help from local creatives.
Adelaide street artist Fortrose will install a mural, live, at the official opening tonight. His inspiration? The “Mall’s Balls”. “The Mall’s Balls are pretty iconic for Adelaide; growing up it was impossible to not be intrigued by them,” he says. The painting will feature a mix of geometric shapes, colours and graphics. “I'm using a mix of acrylic and aerosol, and using various tools to create a ‘glitch'-type effect.”
The launch runs from 6-9pm with a DJ set from grime producer Strict Face and free tacos from La Cantina Co.
Adidas Originals Neighbourhood Store
148 Rundle Mall, Adelaide
Mon to Thu 9am–7pm