Rachel Signer wears multiple hats. She’s a mum, the maker of Cleopatra Wines (formerly Persephone), the author of You Had Me at Pét-Nat, the publisher of Pipette Magazine – and now she’s also the founder of a new bookstore in the Ashton Post Office in the Adelaide Hills.

“I’ve been involved in many projects and brands, but I’ve never had a brick-and-mortar space,” Signer tells Broadsheet. “It was the right time for me to try to do something local.”

Signer was inspired to open her retail space – named Adieu, Bonjour after a line from a Frank O’Hara poem – after stumbling across a unique wine shop in Maine while on a family holiday. “It was run by a woman about my age, out of her house, and she does whatever she feels like – hosts literary events, plays, live music, art shows,” Signer says.

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After returning from her holiday, Signer opened Adieu Bonjour – her shop-slash-community hub – in mid-August. There’ll be two or three public events each month, including cooking demonstrations and interactive story-time sessions for kids.

As you’d expect for someone as entrenched in the wine scene as Signer, natural wine is a big focus, with Rachel’s book and magazine for sale, alongside a curated selection of books and mags about low-intervention wines. You’ll also find literary fiction, cookbooks, children’s books and bits and bobs, and a small used-book section. “There’s a little bit of something for everyone,” says Signer.

Adieu Bonjour
257 Lobethal Road, Ashton

Thurs 11am–3pm
Fri 1pm–4pm
Sat & Sun 11am–3pm