ydney’s best shopping destination for elite local designers just turned it up a notch, with the ever-elegant Jac + Jack joining the likes of Josh Goot, Ellery, Willow and beauty giant Mecca Cosmetica at Paddington’s burgeoning The Intersection.
Only a few blocks from their first boutique on Paddington’s William Street, this store is twice the size, incredibly light-drenched and absolutely luxe, but in a supremely minimal way. Just like their approach to fashion design, the store has been updated and modernised but not re-worked. Polished concrete floors remain, as do the tall windows and doors, but certain features such as a curved ceiling and neutral colour palette (using ply, steel and stone) have been incorporated to give it that classically pared-back Jac + Jack feel.
To execute the interior, the designers brought in leading young Sydney architect George Livissianis. Celebrated for his work at the new Potts Point hotspot The Apollo and the Sydney institutions Longrain Dining Room & Bar and Shortgrain, Livissianis has brought his magic touch to the store. “I started by looking at the new collection, the feeling of the existing stores and the campaign shots,” he explains of his inspirations.
Taken by the brand’s “simple, natural, undecorated” colour palette, Livissianis colour-graded the space and added sheer grey linen curtains for a relaxing, even meditative experience.
Throughout the whole process, he “focused on the brand intent”, drawing upon Jac + Jack’s “considered effortless, and the idea of quiet luxury”. And quiet luxury it is. You don’t realise how peaceful the store is until you walk back out onto the bustling Oxford Street. That’s if you ever want to leave.
Jac + Jack
126 Oxford Street, Paddington
(02) 8970 1187
Mon to Wed 10am–6pm
Fri & Sat 10am–6pm