pecialised retail is a bit of a thing at the moment, as consumers recognise the benefits of having the ‘best of the best’ under one, simple shop roof. The latest concept to hit Sydney is ONEPOINTSEVENFOUR, a sort of mini department store for cutting edge, designer eyewear.
Along with housing Australia’s first Cutler and Gross concession space – or “store within a store” - ONEPOINTSEVENFOUR will stock some of the world’s coolest brands. While many will be more familiar with their runway looks than their frames, it’s an impressive cache of fashion brands, including Alexander Wang, Marni, Dries van Noten, The Row, Victoria Beckham and Matthew Williamson.
The store has been imagined and curated by local eyewear designer and optician, Joshua Matta, who more recently collaborated on the first eyewear collection from Zambesi.
With two stores already in Melbourne and Brisbane, the Sydney addition is situated within the old Zambesi store, smack bang in Paddington’s Intersection fashion precinct on Glenmore Road. And with its eclectic product selection, featuring buffalo horn frames, snakeskin or 24 carat plated titanium frames, ONEPOINTSEVENFOUR wants to redefine the way we look at eyewear, from an afterthought accessory to an essential fashion piece.
5 Glenmore Road, Paddington
(03) 9357 7778
Mon to Fri 10am-5pm