The Hell of the North is the name given to the Paris-Roubaix, a one-day, 260km cycling event in the north of France, considered to be hellish due to the roads ridden during the race, many of which are cobbled with bluestone. When Adam Ferrante, co-owner of the Fitzroy bistro Hell of the North, was building the interior, it was such hard work that notions of hell sprung to mind.
Hell of the North is where the Lambs Go Bar once sat on the Smith Street end of Greeves Street. Now a bar and bistro, Ferrante, who also runs the Rose Street Artists' Market, describes the space as “elegant but casual”.
The space, designed by Lucas Chirnside of SMLWRLD, is contained, cosy and modern. There’s the warmth of wood with an industrial edge, but there are added classic bistro touches, brass and blackened steel. The food is termed classic bistro, but it isn't just French. The menu presents a broad range of flavours that are internationally-inspired. The wine list is an eclectic mix of mostly European wines.
The road to hell may be paved with good intentions but, in the North, this bluestone path is populated with some very decent food and wine.