Primrose Hill is a charming neighbourhood café and food store serving simple fare that allows quality produce to shine, not to mention their excellent organic coffee.

Owners Fran Roberts and Gabby Evans began reviving this neglected end of Hawthorn Road with the opening of their flagship establishment Marmalade Café in 2009, before pouring their passion for food into a new deli venture, literally a stone’s throw from Marmalade’s front door.

Inside Primrose Hill, the worn shelves of reclaimed dressers are laden with everything from truffle pastes, infused oils and locally made nougat to jars of Syrian figs and organic quinoa, while an array of local and imported cheeses compete for cabinet space alongside salamis, cabanos and cured meats.

The space is scattered with small tables, where customers can sip their Syndicate coffee and eat homemade hummingbird cake from a pretty china plate, as they decide which of the dishes to take home for dinner from the delicatessen area. Outside, the ‘edible garden’ provides a sunny sanctuary for a lazy brunch of sumptuous smoked salmon scrambled eggs with Dench sourdough or baked eggs with homemade Napoli sauce and Persian feta.

Primrose Hill Deli

765B Hawthorn Road Brighton East

(03) 9593 2244

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