Friday 18th April
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson
Photography: Eve Wilson

Take the Pressure off with Cold Pressed Juices

By Emily Hutchinson,
12th March 2013

The first Pressed Juice store brings Melbourne a new solution for healthy drinking, courtesy of one cold, hard squeeze.

H

aving triumphantly conquered LA and New York, the cold pressed juices concept has made its way to Australia with founder Leo Pegoli and health expert Natasha Waters leading the way.

Said to be the healthiest way to drink juice, the cold press extracts juice through a high-pressure hydraulic press, capturing and preserving all the goodness of the enzymes, fruit sugars, vitamins and minerals of the fruit. While regular juices are blended and lose a great deal of their nutrients in the process, pressed juices are at their most raw, with their richest elements still intact.

At Pressed Juices’ new Armadale juice bar, customers are offered 29 colourful juice combinations, such as blueberry, coconut and pear, or watermelon, cayenne and lemon. The team press all the juices with a top-of-the-range cold press, before bottling in the early hours of the morning. Each bottle has a three-day shelf life.

In prime position next to a gym, the store – which features interiors by Every Studio – is just as clean and fresh as the product, with bright white walls, light timber furniture and high benches that look out onto High Street. Repurposed wooden fruit crates are arranged at the rear of the store, coming together to create a feature wall with apples, yoga books, beakers of flowers and naked globes.

Drop in post-workout for something fresh and juicy.

Pressed Juices
1230 High Street, Armadale
1300 773 775

Hours
Mon to Sat 7am–6pm
Sun 8am–5pm
pressedjuices.com.au

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