Zimmermann are primarily known for their swimwear and for good reason, they never fail to impress both wearer and watcher. Did I say watcher? That sounds a little off. I mean the viewer, no actually what I mean is that Zimmermann always manage to be sexy, but never at the expense of style and class. Their cuts are spot-on and appropriate for the Australian woman and summer, their prints always the go-to look for what to wear at Bondi, Bells or Broadbeach. Their stores, (there are five in greater Melbourne) are shrines to their ethos of sun and luxury and in materials that you wish your summer house would be, that is if you had a summer house.

On top of this Zimmermann show regularly on international fashion calendars; so be on the lookout for their read-to-wear collections, an amazing mash of pattern and cut that proves the Zimmerman savvy for swimwear is as polished and professional when covered up too, if a sometimes unrecognized, sleeper hit element of the label.