Located in GPO, one of Melbourne’s finest heritage buildings, is local designer label Willow’s flagship store. Positioned at the building’s entrance the store invites shoppers in from the hustle and bustle of Bourke Street.

Embracing coveted Australian designer Kit Willow’s aesthetic, the unique space is a fusion of fashion and art. Clothes hang from racks that are suspended from the ceiling, endowing the space with a gallery like feel. Striking pieces in burnt orange and dark blue are separated by pieces in black. The designer’s style of creating art infused fashion is evident in each garment. Willow is distinctly feminine, combining drapery and flowing fabric with structure and texture to create beautiful silhouettes. Willow embraces Australian sensibilities whilst also appealing to an international audience; the label is frequently featured on the runway at New York Fashion Week.

The ambience of each Willow boutique differs slightly, where you might find neon lights in the shape of words hanging on the walls in one store, or various framed artworks that tie in with the label’s current collection in another. In a clean, stark white environment, these elements add some liveliness to the atmosphere and compliment the garments, making shopping at Willow feel quite special.