How could one define ‘cult’? Excessive admiration for something, or obsession of something others consider strange. Well, Someday – which started as the retail arm for fashion label PAM – is just that. With an achingly loyal customer base, Someday now houses the PAM collection some of Japan’s finest and weirdest cult smash hit labels. If it’s bright, colourful, has street cred up the wazoo and Japanese kids pulling their hair for it, you will find it here. Also stocked are Europe’s day-glo hero Bernard Wilhelm and New York’s skate version of a luxury house, Supreme. Someday barely has to try at all to get us through the door; and that’s just the way they like it.