Escape the throng of caffeine addicts and the hungry diners of Melbourne’s Centerway Arcade, and enter another world. Like stepping into Grandma’s closest or Narnia is Shag's city store, a vintage treasure trove showcasing valuables from every era.
A visual spectacle the store itself is a marvel. A deer head observes from above while a grand birdcage takes the stage at the store’s centre. Colour is abundant, with so many things sparkling and glimmering to attract shoppers like flies to a lamp. Scan the racks and a mixture of leather, sparkles, sequins, patterns, tie-dye, floral print and lycra can be found.
Although disarming at first, the store is organised into sections making it easier to find individual pieces, like an 80s leather jacket, a 60s summer dress or happy pants. Everything is available for both guys and girls: clothing, shoes, boots, bags and accessories. Retro over-sized glasses and chunky rings line the bright window displays and leather belts hang from hooks; it’s hard not to be enticed. All vintage pieces are sourced in Melbourne while new items are found in Seoul and Hong Kong.
Playful and charming, Shag makes dressing up even more fun.