The name says it all, really. Mr Simple offers uncomplicated, thoughtful garments that will keep men at their most sartorial wherever they may be, whether it’s at the beach, on a camping trip, or out having a beer with friends. The Melbourne boys behind the label set out to create clothing that they wanted to wear, at prices that made sense, and from that basic ethos, Mr Simple was born.

Attention to detail ensures the pieces transcend the tide of fashion while still feeling fresh – think basic tees, windcheaters with leather toggles and gingham lining and crisp yet casual chinos.

Initially appearing at select stockists, Mr Simple’s the first signature store is now open on Glenferrie Road in Hawthorn. Formerly a barbershop, the store’s original 1970s flooring remains underfoot and the clothing rests on recycled timber shelving and second hand copper plumbing. The latest Mr Simple range is on offer, supported by labels that complement the label’s philosophy, including Herschel, Carhatt, Marshal Artist, Levis, Edwin and Lifetime.