It’s mighty easy to be seduced by a shop on Lygon Street with designer denim and a green interior, a retail saviour in amongst the restaurant-laden strip.

To The Max is full of class and colour and the prices aren’t ridiculous. Stocking labels like Bettina Liano, Wish and Cooper Street, the shop is all about the simple and the pretty. Spring dresses, simple tops, and a wall piled high with jeans fill the space up nicely, with accessories of bags and jewellery filling the space at every opportunity.

The staff at To The Max and friendly and helpful without urging you to buy everything you touch.