A brand born out of a dissatisfaction with ill-fitting jeans, Ksubi have taken the international market by storm since their inception 10 years ago with a denim installation in the depths of an abandoned tube station in London. Since then, Ksubi has remained a sub-cultural icon.

White Bored is the name of their Melbourne CBD store. The first collection at White Bored was their spring /summer 2011 collection, the mantra of which was A radical departure from nothing…. Abstract sentiments like these are scrawled across the fresh white walls in pencilled graffiti, reminiscent of the musings left on public toilet walls. Made from unfinished wood, the cabinets are on a slight lean, drawing attention to the range of denim in every shade from pineapple yellow to pink snakeskin. Exposed fixtures, light boxes and chairs covered in rusty nails serve as in-store art installations.