Incu, who have long been purveyors of fine garments and accessories from Australia and abroad, have dedicated stores for both men and women.
Incu fills a noticeable gap in women's wear in Melbourne, with a selection that is thoroughly curated and successfully references a variety of fashion’s very distinct subcultures.
Both the Melbourne Incu Women's stores (at QV and Chadstone) are expansive and texturally warm, with materials like timber and exposed concrete flooring providing a successfully muted visual backdrop to allow the garments and accessories on the racks to speak for themselves. This design strategy has worked internationally for labels like A.P.C., where subtlety combined with tactility and textural materials allows garments' hidden details to shine through, even in retail spaces.
Incu also stock labels such as Antipodium, Rag & Bone and Therese Rawsthorne, while continuing to support local fashion with labels like Bassike and Rittenhouse. It also featured the first Topshop women’s range available in Melbourne, which reinforced Incu’s success in combining both high-end and mid-range products.