Incu, the Sydney retailer that has not so slowly taken over their hometown, has now set their sights firmly on Melbourne. With their smart buying, great stores and all-round goodness they have decided to grace our fair city with a store that will suit their new southern friends. So they’ve brought their best toys along with gear from some leading contemporary designers to win us over. And they have. This is quality menswear that is designed, but not designer. There is no danger of feeling like a fashion victim here. It’s a smart-looking store that has all the manly store hallmarks, like wood and stone; but like the extremely large selection of designers, it’s fresh and accessible, with the very important nod to creativity. Look for the welcome return of Helmut Lang and finally a place to get Band of Outsiders, Nom de Guerre and Oliver Spencer.