Sunday 20th April
Photography: Harry Steinhart
Photography: Harry Steinhart
Photography: Harry Steinhart


Shop 6A, 274 Flinders Lane
(03) 9663 9933
Shop ACL9, QV Albert Coates Lane
(03) 9662 3730
Mon to Thu 10:00 am - 6:00 pm
Fri 10:00 am - 8:00 pm
Sat 10:00 am - 6:00 pm
Sun 11:00 am - 5:00 pm



The Sydney retailer Incu, after not so slowly taking over their hometown, came down to Melbourne and did roughly the same thing. With their smart buying, great stores and all-round goodness they now have more stores here (four) than in Sydney (three).

This is quality menswear that is designed, but not designer. There is no danger of feeling like a fashion victim here. They have smart-looking stores that feature hallmarks, like wood and stone; but like the extremely large selection of designers, they're fresh and accessible, with the very important nod to creativity. Look for the welcome return of Helmut Lang and finally a place to get Band of Outsiders, Nom de Guerre and Oliver Spencer.

Incu also have a women's arm, with stores in the CBD and Chadstone.


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