The Sydney retailer Incu, after not so slowly taking over their hometown, came down to Melbourne and did roughly the same thing. With their smart buying, great stores and all-round goodness they now have more stores here (four) than in Sydney (three).
This is quality menswear that is designed, but not designer. There is no danger of feeling like a fashion victim here. They have smart-looking stores that feature hallmarks, like wood and stone; but like the extremely large selection of designers, they're fresh and accessible, with the very important nod to creativity. Look for the welcome return of Helmut Lang and finally a place to get Band of Outsiders, Nom de Guerre and Oliver Spencer.
Incu also have a women's arm, with stores in the CBD and Chadstone.