Wednesday 23rd July
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson
Photography: Jesse Thompson

Gorman

248 Chapel Street
Prahran
(03) 9510 1151
Shop 482 , 1340 Dandenong Rd
Chadstone
(03) 9568 4611
Shop 1077, 619 Doncaster Road
Doncaster
(03) 9855 8936
235 Brunswick Street
Fitzroy
(03) 9419 5999
GPO, 352 Bourke Street
Melbourne
(03) 9654 8488
Shop 211, Level 2, Melbourne Central, 211 La Trobe Street
Melbourne
(03) 9639 6477
561 Chapel Street
South Yarra
(03) 9826 4556
Mon to Sat 10:00 am - 6:00 pm
Sun 11:00 am - 5:00 pm
Features

Local Designers

Product

Womenswear

Price
$$$$$

What’s not to like about Gorman? Its stores are eco friendly with cool, calm interiors and matching staff, trees that seem to be growing through the floor and ceiling, and colourful plays on trend with selected zeitgeist-pushing offerings. The knitwear is always fun, warm and sexy, and the accessories are well-chosen for the customer base. Gorman is smart and savvy, but thankfully avoids any pretension by eschewing the fashion system’s penchant for ridiculous collection titles and deliberate snobbery.

Gorman is a welcome anomaly in any strip or mall, embraced by all and sundry, but still retaining its fashionable edge and avoiding any chain store connotations. Not as easy as you think.

These days, founder Lisa Gorman could be considered a kind of matriarch to the current wave of Australian designers. She has been around for long enough to know what’s what but still has enough nous and credibility to keep the brand on track, and to keep many going back season after season for her newest ideas and developments.

MY BROADSHEET

About Register
Copyright © 2014 Broadsheet Media