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Gorman
Gorman
Photography: Christian Clements
Gorman
Photography: Christian Clements
Gorman
248 Chapel Street
Prahran
Shop 482 , 1340 Dandenong Rd
Chadstone
Shop 1077, 619 Doncaster Road
Doncaster
235 Brunswick Street
Fitzroy
GPO, 352 Bourke Street
Melbourne
Shop 211, Level 2, Melbourne Central, 211 La Trobe Street
Melbourne
561 Chapel Street
South Yarra

03 9510 1151

What’s not to like about Gorman? It’s eco friendly with cool, calm interiors and matching staff, trees seemingly growing through the floor and ceiling, and colourful plays on trend with selected zeitgeist-pushing offerings. Knitwear is always fun, warm and sexy, and accessories are well bought for the customer base. Gorman is smart and savvy, but thankfully avoids any pretension by eschewing the fashion system’s penchant for ridiculous collection titles and deliberate snobbery.

Gorman is a welcome anomaly in any strip or mall, embraced by all and sundry, but still retaining its fashionable edge and avoiding any chain store connotations. Not as easy as you think.

These days Gorman could be considered a kind of matriarch to the current wave of Australian designers. She has been around for long enough to know what’s what but still has enough nous and credibility to keep the brand on track, and to keep many going back season after season for her newest ideas and developments.

Product
Womenswear
Hours
Mon to Sat 10:00 am - 6:00 pm
Sun 11:00 am - 5:00 pm
Price Guide
$$$$$$$$$$
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Andrew Gerrand
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