The street style offered by FAT has become a part of Melbourne’s fashion landscape. Featuring bold and innovative fashion from local and international brands, here you can shop for Adidas and Romance Was Born under the same roof.

FAT owes much of its success to its willingness not only to reflect trends in Melbourne, but to take them a step further. Its own collection ranges from clean basics and classic silhouettes to outlandish patterns and more forward-thinking designs.

This ethos allowed the company to quickly expand after opening its first store in Fitzroy in 1998. Nowadays it concentrates its energy on one central store beside Emporium Melbourne and its long list of high-end fashion names. The outlet boasts vibrant colours and an always-reliable combination of men’s and women’s designer brands.