From one small Fitzroy store that opened 11 years ago, the team of four women behind Fat seems set on Melbourne domination. Now with three stores around town, Fat offers a bit of everything, all with some street cool. Over the years they’ve managed to maintain an edge by constantly tapping the zeitgeist for the next big thing while keeping in check with the perennial favourites. You can’t hate Fat, they’re a part of Melbourne’s landscape, and we are better for it.