e.g.etal are Melbourne retail legends. For more than ten years they have been suppliers of local, Australian and New Zealand made contemporary jewellery and craft. Providing the avant-garde and creative or those who simply seek something that can’t be found in carbon copied outlets the world over with original pieces that deserve a whole lot more attention than they get.

In many cases the designers and craftspeople that show their wares are only available in e.g.etal, yet this no doubt goes a long way to explaining the store’s success. Cinnamon Lee’s extraordinary digital like pattern repeats contrast heavily with Natalia Milosz-Piekarska’s organic forms, yet each find their place here, complimenting each other and e.g.etal’s philosophy of providing a home for some the most talented and diverse smiths and designers in this country. It is with the help of their jewellery that Emma Goodsir, director of e.g.etal explains, ‘can define our identity (and) anchor us with reassuring traditions”. Not bad, I couldn’t have put it better myself.