Chiodo listens to Julio Iglasias in the morning. They also sell Lebanese cucumbers online at $2.99 a kilo. For a boutique stocking some of the most luxurious brands available to the modern man, Chiodo doesn’t take itself too seriously.

Despite the stark ‘white cube’ feel, this place has an obvious dedication to frivolity, but is always fresh with quality labels.

It’s place for young men who want to look sharp, like a clean line and quality yarn. Cardigans and shirts are crisp and neutral, but there’s never anything preppy about their range. Stocking clothing by Commes des Garcons, Junya Watanabe, Superfine, Norse Projects and of course Chiodo, the cuts reign supreme and look good.

It’s smart clothing wrapped up in street style, where a guy can just look like he’s not trying so hard to look as good as he does.