It's sunset, you're on the beach, there's a bonfire burning and groups of three and four are scattered around the fire as the sun retreats for the day. The warm day has given way to a cool night but the lure of the beach is too strong to leave just yet. You grab your long cardigan and quickly slip is over your faded floral dress that till now provided all the warmth you needed; maybe your all-time favourite cable scarf too, just in case. You can let your style develop at the beach-box styled Búl stores.
búl has four stores scattered around Melbourne- the original in Curtin House, the flagship in Fitzroy, a beachside Brighton store and a temporary store in Chadstone Shopping Centre. Each one follows the brand's laid-back, beachy aesthetic and utilises wood as the material of choice to create a casual shack-like interior.
Designer Virginia brings a Californian feel to her line, but with a Melbourne edge. In just a few short years búl has filled a niche in Melbourne for easy, well-designed basics at a decent price that are likely to have a special place in our wardrobes for seasons to come.