Brixton Pound is a men’s lifestyle boutique bringing a touch of gentlemanly glamour to the portside suburb Williamstown. Perched on the main Ferguson Street strip, a mere five minutes away from the harbour, it offers locals and visitors esteemed labels such as Lyle and Scott, Fred Perry, Ted Baker and Scotch & Soda.

Alongside the apparel, owner Chris Fleming handpicks a selection of men’s accessories from around the world. From Swedish label Happy Socks, to DODO iPad cases from San Francisco, Fleming’s aim is to provide the west with the best products that one can usually only find in the inner city.

Adding to the store’s affable charm are the staff who offer their clientele easygoing and attentive service. Just like its namesake, it seems Brixton Pound is bringing currency to its local hood.