Friday, September 10
Alphaville
201 Flinders Lane, Melbourne
(03) 96633002
179 Brunswick Street , Fitzroy
(03) 9416 4296
230 Chapel Street , Prahran
(03) 9510 2626
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If Jean-Luc Godard and his various contemporary pop icons are your thing, you’d best get down to Alphaville (taken from Godard’s film of the same name). Great basics and special pieces have taken this small local label to the next big thing in Australia, with several stores scattered throughout Melbourne and Sydney. There’s one catch: you better like black. The specialty of the house is their almost exclusive use of the monochromatic palette. Made for men, women and both, the label is not without a sense of humour; their Flinders Lane store, for instance, has a giant crucifix lying on its side as a (not so) quiet nod to their St Paul’s Cathedral location.

Product:
Menswear
Womenswear
Prices:
$$$$$
Opening Hours:
Mon-Thu 10am-6pm
Fri 10am-7.30pm
Sat 10am-6pm
Sun12pm-5pm
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Programming by Andrew Gerrand
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