Broadsheet Melbourne Change City

Melbourne

Sydney

Alphaville
Photography: Danielle Bongiovanni
Alphaville
Photography: Danielle Bongiovanni
Alphaville
Photography: Danielle Bongiovanni
Alphaville
201 Flinders Lane
Melbourne
179 Brunswick Street
Fitzroy
230 Chapel Street
Prahran

(03) 96633002

If Jean-Luc Godard and his various contemporary pop icons are your thing, you’d best get down to Alphaville (taken from Godard’s film of the same name). Great basics and special pieces have taken this small local label to the next big thing in Australia, with several stores scattered throughout Melbourne and Sydney. There’s one catch: you better like black. The specialty of the house is their almost exclusive use of the monochromatic palette. Made for men, women and both, the label is not without a sense of humour; their Flinders Lane store, for instance, has a giant crucifix lying on its side as a (not so) quiet nod to their St Paul’s Cathedral location.

Product
Menswear
Womenswear
Hours
Mon to Thu 10:00 am - 6:00 pm
Fri 10:00 am - 7:30 pm
Sat 10:00 am - 6:00 pm
Sun 12:00 pm - 5:00 pm
Price Guide
$$$$$
Back to Top

DESIGN

Studio Round

DEVELOPMENT

Andrew Gerrand
Copyright 2012 Broadsheet