Alannah Hill – both the lady and the label – needs no introduction. The designer is a walking billboard for her eponymous label that embodies all things feminine, romantic and youthful. Hill is never spotted in public without porcelain skin, immaculate lipstick and hair piled high. High heels are also mandatory. The urge to frock up becomes apparent should you venture into any of her stores.

Hill has developed a cult-like following of coquettes who collect and discuss in depth her pieces each season. The designs are a sartorial fountain of youth, repeatedly featuring florals, ruffles and lace. The famous Alannah Hill dancing girls and baby animals of her runway shows would not be out of place should they show up at any of her secret garden style boutiques. At Alannah Hill stores every day is Valentine’s Day – an escape that is a world away from the designer’s Tasmanian roots.

Alannah Hill

533 Chapel Street South Yarra

(03) 9826 2755

Alannah Hill

Chadstone Shopping Cente 1341 Dandenong Road Chadstone

(03) 9569 7566

Alannah Hill

Westfield 619 Doncaster Road Doncaster

(03) 9855 9666

Alannah Hill

Melbourne Central 300 Lonsdale Street Melbourne 3000

(03) 9639 6399

Alannah Hill

17 Howey Place Melbourne 3000

(03) 9654 9203

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