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Fashion
Elaine Hersby from ACNE
Photography:
Caleb Ming
Elaine Hersby from ACNE
Photography:
Caleb Ming
Elaine Hersby from ACNE
Photography:
Caleb Ming
Ella Bailey from Acne
Photography:
Caleb Ming
Ella Bailey from Acne
Photography:
Caleb Ming
Ella Bailey from Acne
Photography:
Caleb Ming
Sunday Rennie from FAT
Photography:
Caleb Ming
Ellice Blakeney from FAT
Photography:
Caleb Ming
Sandy Ho from Neuw: Stockholm Syndrome
Photography:
Caleb Ming
Sandy Ho from Neuw: Stockholm Syndrome
Photography:
Caleb Ming
Ruth Ziller from Shappere
Photography:
Caleb Ming
Ruth Ziller from Shappere
Photography:
Caleb Ming
Ruth Ziller from Shappere
Photography:
Caleb Ming
Amy Dickinson from Kinki Gerlinki
Photography:
Caleb Ming
Amy Dickinson from Kinki Gerlinki
Photography:
Caleb Ming
Shop Girl
Forever glamourous, the girls working in our favourite boutiques are an integral part of the fashion industry. S ometimes I walk into a shop and am not sure to look first at the mannequin in the window, or the lush, well-kitted ladies that roam the floor in the garments, stylishly clad like a model straight out of the look book.
These are the ladies at one end of the rag trade that finish the sale before shutting up shop. An integral part of the retail industry, they are also a walking, talking PR machines for the labels they work for, looking good in the clothes, making customers want to pull exact outfits off the racks to emulate and subtley coaxing them to part with their pennies for that signature piece. But, with this doll-like appearance, there is an art to being a good shop assistant and it lies somewhere between being helpful, attentive and friendly, but not too much of any of those. Shopping can be overwhelming for even the most seasoned shopper, and sometimes you just wanted to be left alone to sort through the racks yourself. Our photographer Caleb Ming went out in search of capturing some of these shop girls in action around Melbourne, looking good while they work. Here's what he got. <<
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The Winter Hobes
/melbourne/fashion/article/winter-hobes
/media/images/2012/05/21/Wooly_Hobe_Stone_3_jpg_94x66_crop_q85.jpg
5332
Fresh of out the Box
/melbourne/fashion/article/fresh-out-box
/media/images/2012/05/21/Boxfresh_AW12___Campaign_12_jpg_94x66_crop_q85.jpg
5304
A New Era for Vogue Australia
/melbourne/fashion/article/new-era-vogue-australia
/media/images/2012/05/17/Untitled-5_jpg_94x66_crop_q85.jpg
5306
Bringing Back the Gentleman with Svbscription
/melbourne/fashion/article/bringing-back-gentleman-svbscription
/media/images/2012/05/17/svbscription-interview_jpg_94x66_crop_q85.jpg
5310
Basic Comforts from Mere Shoes
/melbourne/fashion/article/basic-comforts-mere-shoes
/media/images/2012/05/17/mike-blk-leather_jpg_94x66_crop_q85.jpg
5293
Leopold Moves Again with a Pop-up Sale
/melbourne/fashion/article/leopold-moves-again-pop-sale
/media/images/2012/05/16/Screen-Shot-2012-05-16-at-11.00RESIZE_jpg_94x66_crop_q85.jpg
5286
Swoon Worthy
/melbourne/fashion/article/swoon-worthy
/media/images/2012/05/15/swoon-12_jpg_94x66_crop_q85.jpg
5267
Australian Fashion Week Moves to March
/melbourne/fashion/article/australian-fashion-week-moves-march
/media/images/2012/05/14/IMG_3732_JPG_94x66_crop_q85.jpg
5252
The RUSSH of Fashion
/melbourne/fashion/article/russh-fashion
/media/images/2012/05/11/Jess-Blanch-182_RESIZE_jpg_94x66_crop_q85.jpg
5238
Stevie Dance’s Ghoulish Passion Project
/melbourne/fashion/article/stevie-dances-ghoulish-passion-project
/media/images/2012/05/10/dance2_by_Garance_Dore_jpg_94x66_crop_q85.jpg
5241
Paul Smith Sets Up Shop on Collins Street
/melbourne/fashion/article/paul-smith-sets-shop-collins-st
/media/images/2012/05/10/MA039_RESIZE_jpg_94x66_crop_q85.jpg
5226
Master Tailor in Town at Harrolds
/melbourne/fashion/article/master-tailor-town-harrolds
/media/images/2012/05/09/PAG-101RESIZE_jpg_94x66_crop_q85.jpg
5228
Behind the Jewels with Elke Kramer and Navéz
/melbourne/fashion/article/behind-jewels-elke-and-navez
/media/images/2012/05/09/04-368_jpeg_94x66_crop_q85.jpg
5212
Yuketen Country Ranger Shoes
/melbourne/fashion/article/yuketen-country-ranger-shoes
/media/images/2012/05/08/IMG_1826_jpg_94x66_crop_q85.jpg
5215
Daydream Believers at FAT
/melbourne/fashion/article/daydream-believers-fat
/media/images/2012/05/08/fat-1_jpg_94x66_crop_q85.jpg
5204
Designer Nails by ASOS
/melbourne/fashion/article/designer-nails-asos
/media/images/2012/05/07/_MGL3187RESIZE_jpg_94x66_crop_q85.jpg
5205
The Last and Least on Instagram
/melbourne/fashion/article/last-and-least-instagram
/media/images/2012/05/07/Backstage_at_Blessed_are_the_Meek_jpg_94x66_crop_q85.jpg
5206
Fashion Week: It's a Wrap
/melbourne/fashion/article/fashion-week-its-wrap
/media/images/2012/05/07/CKappclose1_jpg_94x66_crop_q85.jpg
5207
The New Man from Vanishing Elephant
/melbourne/fashion/article/new-man-vanishing-elephant
/media/images/2012/05/07/111216_118_1219_jpg_94x66_crop_q85.jpg
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Instagram Fashion from Head to Toe
/melbourne/fashion/article/instagram-fashion-head-toe
/media/images/2012/05/04/0f832de894c111e1ab011231381052c0_7_jpg_94x66_crop_q85.jpg
5202
Style from the Bubble - We Chat to Susie Lau
/melbourne/fashion/article/style-bubble-we-chat-susie-lau
/media/images/2012/05/04/6a00e5508e95a98833016765284d31970b-700wi_RESIZE_jpg_94x66_crop_q85.jpg
5203
Fashion Week – Day Four
/melbourne/fashion/article/fashion-week-day-four
/media/images/2012/05/04/IMG_4842_JPG_94x66_crop_q85.jpg
5169
The Innovators
/melbourne/fashion/article/innovators
/media/images/2012/05/02/Grad1_RESIZE_jpg_94x66_crop_q85.jpg
5182
Fashionable Friends on Instagram
/melbourne/fashion/article/fashionable-friends-instagram
/media/images/2012/05/03/Fashionable-Friends_jpg_94x66_crop_q85.jpg
5189
Fashion Week – Day Three
/melbourne/fashion/article/fashion-week-day-three
/media/images/2012/05/03/IMG_4017_JPG_94x66_crop_q85.jpg
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Instagram Fashion Ambassador #6: Montana Cox
/melbourne/fashion/article/instagram-fashion-ambassador-6-montana-cox
/media/images/2012/05/02/Copy-of-Witchery_Sh44_A5_BWRESIZE_jpg_94x66_crop_q85.jpg
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Looking for Fashion via Instagram
/melbourne/fashion/article/looking-fashion-instagram
/media/images/2012/05/02/LorenAbood1_jpg_94x66_crop_q85.jpg
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Australian Fashion Week – Day Two
/melbourne/fashion/article/fashion-week-day-two
/media/images/2012/05/02/IMG_3009_JPG_94x66_crop_q85.jpg
5173
Puma by Hussein Chalayan: Urban Mobiilty
/melbourne/fashion/article/puma-hussein-chalayan-urban-mobiilty
/media/images/2012/05/02/BAH_PUMA_150_007_RESIZE__jpg_94x66_crop_q85.jpg
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Instagram Fashion Ambassador #5: Meg Gray
/melbourne/fashion/article/instagram-fashion-ambassador-5-meg-gray
/media/images/2012/05/02/_MG_2875RESIZE_jpg_94x66_crop_q85.jpg
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Instagram Fashion Ambassador #3: Kym Ellery
/melbourne/fashion/article/instagram-fashion-ambassador-3-kym-ellery
/media/images/2012/05/01/ELLERY-low-resRESIZE_jpg_94x66_crop_q85.jpg
5163
No Longer Just a Bride
/melbourne/fashion/article/no-longer-just-bride
/media/images/2012/05/01/03_MG_0730_jpg_94x66_crop_q85.jpg
5164
Instagram Fashion Ambassador #4: Richard Kavanagh
/melbourne/fashion/article/instagram-fashion-ambassador-4-richard-kavanagh
/media/images/2012/05/01/RIchardKavanaghRESIZE_jpg_94x66_crop_q85.jpg
5165
Broadsheet at Fashion Week on Instagram - Post 1
/melbourne/fashion/article/broadsheet-fashion-week-instagram-post-1
/media/images/2012/05/01/c7829200925811e19dc71231380fe523_7_jpg_94x66_crop_q85.jpg
5166
Australian Fashion Week – Day One
/melbourne/fashion/article/australian-fashion-week-day-one
/media/images/2012/05/01/IMG_1821_JPG_94x66_crop_q85.jpg
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Instagram Fashion Ambassador #1: Yasmin Sewell
/melbourne/fashion/article/instagram-fashion-ambassador-1-yasmin-sewell
/media/images/2012/04/30/YasminSewellRESIZE_jpg_94x66_crop_q85.jpg
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Instagram Fashion Ambassador #2: Loren Abood
/melbourne/fashion/article/instagram-fashion-ambassador-2-loren-abood
/media/images/2012/04/30/Screen_Shot_2012-04-30_at_2.20.08_PM_png_94x66_crop_q85.jpg
5146
Birds in the Warehouse
/melbourne/fashion/article/birds-warehouse
/media/images/2012/04/27/IMG_2939_RESIZE_jpg_94x66_crop_q85.jpg
5147
Fashion Week Australia by Broadsheet on Instagram
/melbourne/fashion/article/fashion-week-australia-broadsheet-instagram
/media/images/2012/04/27/_MG_2875RESIZE_jpg_94x66_crop_q85.jpg
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Pearls and Men with Manning Cartell
/melbourne/fashion/article/pearls-and-men-manning-cartell
/media/images/2012/04/27/Screen-shot-2012-04-05-at-3.39RESIZE__jpg_94x66_crop_q85.jpg
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Willow Warehouse Sale
/melbourne/fashion/article/willow-warehouse-sale-4-2012
/media/images/2012/04/26/Look_02RESIZE_jpg_94x66_crop_q85.jpg
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Fashion Blogger Susie Bubble in Town for Portable
/melbourne/fashion/article/fashion-blogger-susie-bubble-town-portable
/media/images/2012/04/26/6a00e5508e95a98833014e8bd6577d970d-700wi_jpg_94x66_crop_q85.jpg
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Elke Kramer and the Alchemist
/melbourne/fashion/article/elke-kramer-and-alchemist
/media/images/2012/04/24/ELKE_AW12_campaign5_jpg_94x66_crop_q85.jpg
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Where M Dreams are Made
/melbourne/fashion/article/where-m-dreams-are-made
/media/images/2012/04/24/mdreams_11_of_14_jpg_94x66_crop_q85.jpg
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Kate Rohde’s Hybrid Geology
/melbourne/fashion/article/kate-rohdes-hybrid-geology
/media/images/2012/04/23/kate_rohde_-_preview_jpg_94x66_crop_q85.jpg
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Discovering Imperfections – Estelle Dévé Jewellery
/melbourne/fashion/article/discovering-imperfections-estelle-deve-jewellery
/media/images/2012/04/20/k_jpg_94x66_crop_q85.jpg
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Have an Endless Summer with Gorman
/melbourne/fashion/article/have-endless-summer-gorman
/media/images/2012/04/20/Untitled-1RESIZE_jpg_94x66_crop_q85.jpg
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Dion Lee Warehouse Sale
/melbourne/fashion/article/dion-lee-warehouse-sale
/media/images/2012/04/19/Untitled-1_jpgRESIZE_94x66_crop_q85.jpg
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Australian Fashion’s Modern Guild
/melbourne/fashion/article/australian-fashions-modern-guild
/media/images/2012/04/19/6_1168_byWosilat_jpg_94x66_crop_q85.jpg
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Jac+Jack Sample Sale
/melbourne/fashion/article/jacjack-sample-sale
/media/images/2012/04/18/JacJack_W11_campaign_image003_jpg_94x66_crop_q85.jpg
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Copyright
2012 Broadsheet
2012 Broadsheet