Wednesday 16th April

Lace Up Mavericks

By Kirsten Robb,
1st February 2013

Cheer up your shoes with these bright laces.

I

t’s not often that men get the opportunity to switch up their style with a new accessory without opening themselves up to a minefield of fashion faux pas. So if you’d like to dip your toe into fashion– sans the overt gawking of strangers– fresh shoelaces might just do the trick in adding some personality to your look.

This is the ethos behind new Melbourne laces company Mavericks Laces, the brainchild of local graphic designers Jayden Zernich, Leigh Scholten and Luke Schoknecht. Observing various trends in men’s footwear scene, the lads saw a gap in the local market for quality, colourful laces.

"The humble shoelace has been ignored for too long, so we thought why not make a feature of it and provide men with an opportunity to express themselves through the subtle introduction of colour to their outfit,” says Zernich. “We all share a passion for premium handmade footwear and are of the belief that if the shoe makes the man, then the lace makes the shoe.”

These babies come in nine different colours including soft pink, fire engine red, canary yellow and lavender purple, and come with a variety of tying techniques to try out. They can be paired with pretty much anything in your shoe wardrobe, from those beloved brogues to your new kicks.

They’re a style experiment you won’t cringe about in a year’s time, so make the jump into the fashion deep end with confidence– feet first of course.

Mavericks Laces are $7.95 each or $20 for a pack of three on the Marvericks website and are also available at selected retail stores including Beggar Man Thief, Henry Bucks and The Canny Man.

maverickslaces.com.au

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