In a curious turn of direction, designer Richard Nicoll has collaborated with Topshop on a capsule collection for brides on a budget. Set to launch in Australia at the end of the month, the five-piece Blushing Brides range is the first foray into bridal wear for both the retail giant and designer.

Nicoll isn’t, however, new to the Topshop scene. With five hit collections for Topshop behind him, the Australian ex-pat is no stranger to high-to-low label collaborations. He also isn’t afraid to branch out: last year Nicoll returned to his roots with a knock-out collection for Aussie chain Sportsgirl.

With the bridal category considered dubious ground for retailers and designers alike, Topshop and Nicoll have been careful to produce a contemporary collection with a casual aesthetic. Breezy fabrics and daring hemlines are sure to appeal to many non-brides looking for an easygoing party outfit to see them through next summer. “These pieces are perfect as party dresses too if you’re not the marrying kind,” Nicoll said in a press release.

Nicoll’s signature restrained style flows throughout the range, apparent in his use of contrasting textures and a mix of structured and layered silhouettes. Simple lines and soft fabrics come together as the epitome of sweet irreverence. Lace t-shirt dresses are cast in white and fairy floss pink, while a strappy bustier style amps up the curves and suggests wedding night lingerie. The showstopper of the collection is a floor length creation complete with train, structured silk bodice and peplum – for the on-trend bride.

With not a meringue in sight, this is a collection sure to please those avoiding the bridezilla rep, or a wedding altogether.

The Blushing Brides collection launches at the end of June.

topshop.com