t Broadsheet we look for places that are doing things well. Places that challenge the standard quota by offering something exceptional.
Bellechasse is the crème de la crème of lingerie stores. Every detail has been thought out. From the windows to the change rooms, everything is where it should be, as well as a few unexpected but pleasurable surprises.
A stack of old TV sets playing the Bellechasse promo video fill the front windows. Inside the store, a pale pink and black colour scheme adorns the polished fit out.
We all know how daunting the task of trying on intimates can be. Well, you can breathe a sigh of relief. The change room design and etiquette at Bellechasse are refreshingly professional. In each room you will find a light dimmer and an assistance button. No more unflattering fluorescent lighting or trying to get staff’s attention while hiding behind a flimsy curtain.
Now, to the most important part: the product. Is the stunning store design just pretty packaging? Certainly not, the products speak for themselves.
They stock their own label Bellechasse, by local designer Jane Carrodus, as well as a stellar selection of European labels, including French darlings Lou Paris, La Fee Verte and Princess Tam Tam and exquisite pieces from Dutch designer Marlies Dekker. Also worth noting is the elegant sportswear line from Made by Niki (UK).
If you need further convincing, watch the promo video by Paper Stone Scissors and Rose Coloured Wood starring the beautiful, gap-toothed, Aussie model Katie Ball and her cute derrière.
Bellechasse literally translates into ‘beautiful chase’, so we say let the hunt begin.
Beautiful. Hunt. Begins. from Bellechasse on Vimeo.