assike opened its first Melbourne store over the weekend. Located on the corner of Malvern and Mathoura Road in Hawksburn, the outpost continue the brand’s minimalistic ethos, featuring a simple interior sporting bare, white walls, timber panels and a wooden floor.
With a focus on creating quality and comfortable basics, Bassike offers an array of timeless designs that can be worn with ease, layered, dressed up and down. Designers Deborah Sams and Mary Lou Ryan aim to contrast the laidback Australian beach style and the integrity of Japanese design by creating streamlined staples with flattering proportions.
In store, garments are neatly colour-coordinated on wooden racks in a rainbow and pastel palettes. Apart from the classic basics – singlets, t-shirts, sweats and harem pants made from organic cotton – the store also carries dressier pieces such as silk tanks, woollen knits and leather pants. The latest Spring/Summer collection has taken a playful twist with bright shades of orange, red and yellow dominating the collection.
Accessories also feature, with distinctive jewellery and sunglasses from Dries Van Noten, Linda Farrow and The Row filling the central glass cabinets and coveted leather bags from Jerome Dreyfuss and Giorgio Brato. The footwear selection is small but well edited, including nude Repetto ballerinas, and playful Maloles slippers.
It is safe to suggest that Bassike is the place to go for simple staples, but there is no guarantee that you won’t stray towards other quality wares while hunting for the perfect white t-shirt.
617 Malvern Road, Hawksburn