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Aesop's New Paris Store

By Caroline Clements, 20th September 2010

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n the Palais Royal end of the St-Honore shopping strip, Aesop has opened a second Paris store dispensing all their signature botanical skincare products. Established in Melbourne over 20 years ago, Aesop opened their first Paris space late in 2006 on the Left Bank, so are not new Francophiles to the Parisian shopping fixtures, but certainly welcome ones.

In true Aesop style, the Australian brand offers an experience that reaches beyond simply a retail outlet, providing a unique interior in every shop. The new Paris interior has been designed by Melbourne designer Rodney Eggleston from March Studio with Aesop founder Dennis Paphitis. The floor, walls and even the ceiling are made of wood, with cut wood shelving holding products. Parquetry floors, similar to those typical in many French boutiques, have been laid too.

Aesop is also intending to open a signature store in Tokyo later in the year.

www.aesop.net.au

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