Art Melbourne returns this year with their popular accessible and affordable art fair. Every year, the art fair presents a large bank of artworks by many emerging and established artists in a non-intimidating environment, highlighting the demand for quality artwork without the high-end price tags.

Art Melbourne has adopted a fresh ‘new look’ for 2012. Introducing a new logo and branding that is inline with the wider international Affordable Art Fair makeover, Art Melbourne moves into the New Year with a contemporary edge.

Changes have been made to keep up with the natural evolution of the market—the fair is moving into new arenas and becoming a more selective platform for galleries with a focus on attracting new clients. Exhibiting artists are encouraged to be crative with what they show, while keeping the price under $5,000. This year the art fair is also bringing an international element to the fair with a focus on Asia.