It's all about the North at Great Dane, where founder and director Anton Assaad shares his passion for Scandinavian design. Stocking furniture, lighting, accessories and textiles, the focus is on mid-century Danish design, but all of Scandinavia is welcome.
Two showrooms cover both sides of the city, with the newest a huge space in Fitzroy. With this store, Assaad aimed to create “a dynamic retail experience that reflects what Great Dane is about today”. Inspired equally by modern Scandinavian department stores and the northern phenomenon of the midnight sun, the space showcases both iconic designer pieces destined to become heirlooms as well as everyday items like candles and kids toys.
In the end however, we’re here for the furniture and, design features aside, this is what stands out. For the Fitzroy showroom, Assaad has put together an intuitive collection of new and authentically Scandinavian furniture, lighting and homewares.