It's all about the North at Great Dane, where founder and director Anton Assaad shares his passion for Scandinavian design. With furniture, lighting, accessories and textiles; while the focus is clearly on mid-century Danish design, all of Scandinavia is welcome.
The showroom is a huge space in Fitzroy that, Assaad explains, creates “a dynamic retail experience that reflects what Great Dane is about today”. Inspired equally by modern Scandinavian department stores and the northern phenomenon of the midnight sun, the space showcases both iconic designer pieces destined to become heirlooms as well as everyday items like candles and kids toys.
In an unusual turn, the store's back room, The Great Den, is available as a fully-catered, licensed event space with food by Ed Dixon Food Design or Backstreet Eating.
In the end however, we’re here for the furniture and, design features aside, this is what stands out. Great Dane has an intuitive collection of new and authentically Scandinavian furniture, lighting and homewares.